SaaS Mobile App Marketing: When to Ship, How to Promote
SaaS apps on the App Store have different goals than consumer apps. Here's how to position and market one without cannibalizing web.
A SaaS mobile app is a retention tool for existing customers, not an acquisition channel. Treat it that way in every screenshot and every keyword.
Position for logged-in users
First screenshot should assume the user is already a customer. "Finally on your phone," not "Sign up today."
Keywords: product name dominates
The majority of downloads come from branded search. Your app name is the keyword.
What web channels teach you
Your website's converting copy usually does NOT work on the store. Store users expect brevity. Rewrite everything.
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