How to Build a Mobile App Press Kit (With Screenshots Journalists Love)

Most indie app press kits are a 200-word description, a logo, and nothing else. If you want coverage — from TechCrunch down to a niche blog — you need to make the journalist's job so easy that writing your story is faster than writing the other twelve pitches in their inbox.

What goes in a 2026 app press kit

• Elevator pitch — one sentence, one paragraph, one page.
• Fact sheet — launch date, pricing, platforms, team size, funding, HQ.
• Screenshots at full resolution — both iPhone and iPad if universal.
• App icon in multiple sizes (at minimum 1024 × 1024 and a transparent SVG or 512 × 512 PNG).
• Logo pack — wordmark, mark, and lockups in light and dark variants.
• Founder/team bios and headshots (high res, authentic, not stock).
• A short product demo video (30–90 seconds, MP4 under 50 MB).
• Contact info with a real human name and email.

Why screenshots deserve their own section

90% of app coverage on the web uses screenshots, not photography. A journalist writing your piece needs images to break up their text — you're either the source of those images or you're making them work harder. The harder they work, the less likely your piece runs.

How to package the screenshots

1. Provide them at full resolution. 1290 × 2796 or larger. Not compressed JPGs.
2. Name files descriptively: yourapp-home-screen.png, not Screenshot_2.png.
3. Include both portrait and landscape variants if your app uses both.
4. Include at least one screenshot in a device frame AND one frameless. Different publications have different house styles.
5. Package everything in a single ZIP with a README.

Where to host a press kit

A dedicated /press page on your marketing site is the standard. Link to a single ZIP with everything; supplement with a Notion or Dropbox link for journalists who want to cherry-pick.

The fact sheet formula that works

• What it is (one line).
• Who it's for (one line).
• Launch date.
• Price and platforms.
• Founders and team size.
• Funding, if any.
• Three noteworthy numbers (downloads, retention, awards).

Writing the elevator pitch

One sentence: "App Screenshots is a free tool that downloads any Play Store or App Store app's screenshots in one click." One paragraph: the one-liner plus who it's for and why it exists. One page: the paragraph plus founder story, traction, and a quote-worthy soundbite.

Press kit mistakes that kill coverage

• No resolution. If your screenshots are 800 px wide, your piece doesn't run in print or big-hero blog formats.
• No SVG logo. Designers at mid-size publications won't re-trace your wordmark.
• No human contact. "press@yourapp.com" is fine; "do-not-reply@..." is not.
• Outdated assets. If your screenshots show an older UI, journalists notice immediately and start to doubt the rest.
• Hosting as a Google Doc with request-access permissions. Fix this one before you do anything else.

How to grab the screenshots quickly if you've already launched

If your app is already on the stores, paste the listing URLs into App Screenshots to pull down the current, canonical versions. It's the fastest way to make sure the press kit matches what users actually see when they click through.

The one-sentence summary

A great app press kit is boring, complete, and saves the journalist 30 minutes of work. Do the obvious things well and you'll stand out against most of your competitors, who haven't bothered.