The Monthly ASO Audit: A 15-Minute Checklist
ASO drifts. Here's the 15-minute monthly review I run on every listing I work on.
ASO isn't a project; it's a habit. A 15-minute monthly review keeps your listings from quietly rotting.
The checklist
- Check product-page conversion rate vs last month.
- Review top 5 search keywords — still ranking?
- Scan last month's 1-star reviews for new patterns.
- Update Promotional Text.
- Pull 3 competitors' current screenshots. Anything change?
- Check top localizations' install rate separately.
- Queue one new A/B test if nothing is currently running.
Quarterly, go deeper
Once a quarter, audit screenshots for UI drift, rewrite subtitle, refresh feature graphic. That's another hour.
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