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Design & ASO

Android vs iOS Screenshots: Should They Look the Same?

The two stores share users but different expectations. Here's when to reuse screenshots and when to design fresh sets.

By App Screenshots Team5 min read

Shipping on both platforms means at least two screenshot sets. Whether they should look identical is a real design question.

Reuse the design system

Brand, type, colors, composition — keep these the same. Users who install on iPad and phone notice mismatched branding.

Replace the UI

If your iOS UI is Cupertino-native and your Android UI is Material, show each platform's actual UI. Users dislike when they see iOS UI in a Play Store listing.

Captions: platform-agnostic

Captions should be store-agnostic. The feature is the feature, regardless of platform.

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