Launch & Marketing
The App Launch Checklist: 47 Things to Do Before You Hit Publish
A real checklist — the one I run through myself, not the 12-item fluff version. Save this for your next launch.
By App Screenshots Team9 min readUpdated Apr 20, 2026
This is the actual list I work through before hitting publish. It's long on purpose.
Technical (pre-submit)
- Crash-free rate above 99% on your test builds.
- Privacy manifest (iOS) and data safety form (Play) filled out.
- Deep links configured.
- Analytics and attribution SDKs tested.
- In-app review prompt wired up.
- Push notification permissions flow tested.
- Accessibility: Dynamic Type, VoiceOver labels, sufficient contrast.
Store listing
- App name + subtitle keyword optimized.
- Screenshots designed for thumbnail legibility.
- Icon tested at 40px.
- App Preview video (if applicable).
- Description contains top 5 keywords 3+ times.
- Promotional text plan for month 1.
Marketing
- Press kit live on your marketing site.
- Press embargo sent 2 weeks out.
- Product Hunt hunter confirmed.
- Launch-day social content scheduled.
- Support email monitored live.
Legal
- Privacy policy live.
- Terms of service live.
- Store-required data safety declarations.
- Age rating completed accurately.
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