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Design & ASO

App Store Screenshot Templates: When to Use Them, When to Skip

Templates save hours but cap your upside. Here's when to use them and when to build custom.

By App Screenshots Team5 min read

A Figma template gets you 80% of the way there. The last 20% is what separates your screenshots from everyone else using the same template.

When templates help

  • Pre-launch, you need something acceptable fast.
  • Internal / MVP apps where design polish isn't the priority.
  • As a starting point you customize heavily.

When they hurt

Category leaders with "App Store Screenshot Kit v3" vibes blend in. Templates cap your upside in competitive categories.

Best sources

Figma Community (free), Envato (paid, varied quality), Mockuuups (good for quick mockups).

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