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Google Play Feature Graphic: Size, Design, and Why It Matters More Than You Think

The feature graphic is the single banner Google shows in promo slots, ads and collections. If yours is weak, the algorithm skips you.

By App Screenshots Team5 min readUpdated Apr 20, 2026

At 1024 × 500, the Play Store feature graphic is the billboard for your app. It's what Google pulls into algorithmic collections, "For You" carousels and ad placements. A great one can unlock promo surfaces you can't buy.

Design rules

  • Keep critical elements 20% away from all edges — Google crops it in various surfaces.
  • Text should be readable at 50% scale.
  • Avoid placing a device frame in the center — it fights other feature graphics that do the same.

What makes editors pick yours

Distinct color (not everyone else's blue gradient), a single visual focus, and a short benefit-oriented tagline.

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